A Legacy of Elegance Since 1921

With over a century of legacy, Bisanlal Sitaram specializes in transforming ancient jewels into exquisite masterpieces, celebrating our rich heritage while offering personalized jewellery customization for our cherished customers.

image of several rings crafted by bisanlal sitaram

A Century of Excellence

Timeless Craftsmanship and Innovation

Our brand embodies a 100-year-old legacy, seamlessly connecting our rich heritage with modern elegance in every piece of jewelry we create.

Our Journey Through Generations

Founded in 1902 in the heart of Chennai, Bisanlal Sitaram & Sons began as a humble jewelry atelier. From handcrafting bespoke pieces for local families to becoming one of the most trusted names in diamond craftsmanship, our legacy continues to shine — one jewel at a time

a man riding a skateboard down the side of a ramp

Moments That Defined Us

📍1921

📍1930

📍1986

📍2025

A Humble Beginning
Bisanlal Sitaram & Sons was born in 1921 as a modest trade initiative, built on trust, tradition, and dedication to fine craftsmanship.

Our First Store
Just nine years later, our first physical store opened — a space that brought timeless jewelry to the local community and created a legacy of trust.

Expansion to Nungambakkam
We opened our flagship store in Nungambakkam, Chennai, with a vision to serve evolving generations while holding on to our roots.

Johriji – The Digital Debut
Marking a new era, Bisanlal Sitaram launched Johriji, its official e-commerce brand — merging legacy with a modern spirit.

Our Store

Celebrating over a century of exquisite diamond jewellery craftsmanship

A collection of jewelry items is arranged on a wooden surface. The centerpiece is a gold ring with a series of links and a central amber stone. Nearby, a delicate chain and earrings can be seen, along with a glass figurine, possibly with an etched design, in a warm, amber tone.

Bisanlal Sitaram & Sons

Celebrating over a century of exquisite craftsmanship.

+91-9444322332

Mail us

Contact us